Under the direction and supervision of the Business Development Director, the Business Development Representative is responsible for all sales activities from lead generation through close in the assigned territories including reaching membership and census goals. The Business Development Representative works in tandem with the Marketing Department for the achievement of customer satisfaction, enrollment generation, and Corporate Strategic Goals.
Essential Functions and Work Responsibilities
Functional Category: Business Development
Estimated Percent of time Spent 100%
Promotes the Marketing Plan for InnovAge and achieves census goals and targets.
Is accountable for developing and executing the sales strategy of assigned territory or business line which could include the Program of All-inclusive Care for the Elderly (PACE) program, home care services, Adult Day Program (JADP), Care Management services, or any other related line of business.
Creates and conducts effective proposal presentations.
Participates and contributes to the development of educational programs offered to clients, prospects and company employees.
Develops and maintains regular contact with referral sources and documents communication in regards to; type of contact, follow-through, and results for the assigned territory and business line being worked.
Develops, manages and maintains a database of qualified leads through referrals, telephone canvassing, face to face meetings, cold calling, direct mail, email and networking. Prospects new leads based on research.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Bachelorsdegree in human services, business, marketing or a related field from anaccredited college/university or equivalent combination of education andexperience
Licensure,Certification, Registration or Designation
Requiresstate issued drivers license, personal transportation, good driving record andauto insurance as required by law
Work Experience andQualifications
Three (3)years of proven successful sales and marketing.
- Two (2) yearsof recent experience as it relates to seniors, the healthcare field, healthcare management, managed care or nonprofits; or equivalent combination ofeducation and experience.
- Experience and skilled in using CRM databasesystems.
Other Knowledge Skills and Abilities Required
Must be computer proficient and possess experience with Microsoft Word, Excel, and Outlook.
Must be able to quickly learn specific software and new applications.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.